Event Insights - benefits of measuring economic impacts of events
Economic impact measurement, of events, is a powerful and convincing tool to capture and produce evidence of the financial benefits that can result from hosting an event/activity:
Assist future funding and sponsorship
Funding bodies evaluate the economic return on their investments
Show how events drive economic benefits
Demonstrates practices that maximise economic benefits
Measuring more than just economic impacts
Where did your event attendees come from?
How effective are your marketing channels?
Feedback of event experience
Feedback on improvements of future events
And much more…